Heida Birgisdóttir, Gründerin und Designerin von Nikita, besaß 1994 einen Boardsport-Shop in Reykjavik, Island. Inspiration durch die Skate-, Surf- und Snowboard-Szene sowie der Mangel an Streetwear für Frauen waren der Antrieb für sie, selber Streetwear für sich und ihren Freundeskreis zu designen. Der zunehmende Erfolg verlangte irgendwann einen Namen: Nikita hörte sich gut an, sah gut aus und ließ sich gut aussprechen. Der Marken-Slogan „street clothing for girls who ride“ unterstreicht, worum es bei Nikita seit 2000 – mittlerweile natürlich auch international - geht.
In unserem Nikita Online-Shop findest du eine aktuelle Auswahl an Jeanshosen - verschiedene Waschungen der Nikuta Reality Jeans oder der Nikita Bluebird Jeans.
Nikita’s roots lie within the small boardsport (snowboarding/skating/surfing) scene in Iceland. In 1994, designer Heida Birgisdóttir was one of the owners of boardsports/clothing store Týndi hlekkurinn (The Missing Link) in the old city center of Reykjavik. Inspired by boardsports, its influence on street clothing, and the lack of it available to women, Heida began making hand-made clothes for herself and some friends to meet their personal needs. The clothing quickly drew interest from outside the immediate circle so a local workshop was hired to take care of the production, but as before sales were done through The Missing Link store. Demand for the clothing grew quickly and in 1999 over one thousand pieces of Heida’s designs, that did not yet have a brand name, were sold in Reykjavik. Her clothing became an important part of the product mix in the shop and the idea of marketing it internationally entered her mind. The name NIKITA sounded good, looked good in print and everybody in the world could easily say it! The slogan “street clothing for girls who ride” was added to the name in order to define what Nikita was and for whom. Plans to introduce the concept internationally were realized in the year 2000. Since then, Nikita introduced two collections annually, marketed the brand extensively and set up international distribution. Nikita clothing, both streetwear and outerwear is now available in over 1,500 specialized boardsport and streetwear stores around the world. The introduction of Nikita Selekzion and Atikin labels began as a pet project and is now being launched and introduced worldwide. That takes the number of collections producted annually to seven! Nikita sponsors a team of world-class snowboarders, surfers and skaters that help promote the brand in various ways to a growing crowd of “girls who ride”. The company has offices in Hamburg/Germany, San Francisco/USA and Hossegor/France but the headquarters are in Reykjavik/Iceland.
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