DANIEL MÄND, FOUNDER AND CREATIVE DIRECTOR
As true Gothenburgians with the harbour, a sense of humour and bad weather in our blood, the city has become the very basis of our existence. The unpredictable weather has pushed us to design solid, functional jackets for a city lifestyle and as inhabitants of Sweden’s second city with a strong worker culture, we feel comfortable in an effortless collection. But best of all is the pleasant atmosphere in Gothenburg, which has made Elvine an exuberant and welcoming brand for all people.
FROM ESTONIA WITH LOVEElvine was founded in 2001 by the Swedish street artist Daniel Mänd. He named the company Elvine in homage to his grandmother Elvine Mänd, a rigorous seamstress from Estonia who fled to Sweden’s second city Gothenburg in the 50’s. Her creative grandson inherited her passion for craftsmanship, genuine quality and a keen eye for detail.
Growing up on the streets in a suburb called Kortedala, Daniel wanted to create something that came entirely from him and Gothenburg’s unrefined street culture, but made in the tradition of his grandmother.
Elvine was born, and has since then offered casual no-nonsense clothes with a touch of smartness and great fit for a relaxed lifestyle in the city.
In other words, sophisticated clothes for unsophisticated behaviour that suit sidewalks rather than catwalks.
WE LOVE GOTHENBURG
The harbour city of Gothenburg is at the very heart and soul of Elvine. We find great inspiration in the pleasant atmosphere – a relaxed and friendly attitude combined with a great sense of humour and playful approach.
our heritage deeply rooted in a humble worker culture, at Elvine we take pride in making affordable, but stylish collections for all kinds of people in most situations.
And last but not least, Gothenburg is known for heavy rain and wind, which has had a major impact on Elvine in regards to our focus on designing stylish jackets with functional features. Elvine simply make jackets for a bearable lifestyle in Gothenburg and other cities alike.