NOWADAYS

TIMELESS MENSWEAR

Nowadays designs menswear that lasts beyond the seasons. The clean, modern lines of their modern basics and timeless favorites are essential for any wardrobe, bringing classics into the present day.
Long before sustainability became a trend, Nowadays followed principles that simply made sense. Their goal is to translate timeless classics into the modern world, focusing on lasting style rather than fleeting trends. Nowadays believes that true style transcends seasons and trends. By integrating the unique Nowadays aesthetic with these classic styles, the brand creates clothing that not only looks good but is also durable.

NOWADAYS AT BACKYARD

At BACKYARD, we offer clothing from Nowadays for men, characterized by its timeless nature. The range includes a selection of tops, including knit sweaters and cardigans, as well as long-sleeve T-shirts and shirts. These pair perfectly with the chino pants and corduroy pants from Nowadays. And when it gets colder, the summer jackets and transitional jackets, perhaps combined with an overshirt, provide the necessary warmth and complete the outfit. The items are distinguished by their clean lines and subtle colors – without flashy patterns or trendy colors, so they fit any wardrobe and remain timeless.
Most of the products from Nowadays are made from high-quality cotton, ensuring the items remain relevant and beautiful over seasons and time.
Nowadays's commitment to sustainability also extends to their production practices. The company maintains long-term relationships with its production partners and ensures fair working conditions and fair wages.

IN OUR STORES OR ONLINE

Visit us in one of our BACKYARD stores in Hamburg or Münster and get personal advice from our team to find the perfect outfit and your size. Or discover the sustainable Nowadays collection in our online shop and find your new favorite piece. Use our chat function or write an email if you have questions about size charts or details about the item.